They were presented all the major Christmas novelties and some data on the toys industry.
On the occasion of the traditional Press Christmas Toys Presentation Day, Assogiocattoli (the main Italian association which groups Italian Toy companies) spread industry data regarding the period January-July 2017 and reported by The NPD Group – an international company specializied in toys quantitative market researches.
In the first seven months of the year, which represent around 44% of the total annual turnover, the traditional toys market showed a timid positive signal, ending at a trend of + 1.1% in value.
Similar trends are also observed in the major European countries, which together (including Italy) recorded + 0.6% over the same period of last year.
In the domestic market, six out of ten Super-categories show a positive trend.
Among top properties (brands & licenses) we find Barbie at the first place, followed by Star Wars, Lego City, Disney Frozen and Hot Wheels. Among the most popular properties, we can quote PJ Mask, Batman, Super Wings, Soy Luna, Barbie and Blaze and the Monster Machines.
Below there is photo-gallery of the latest novelties which will be launched for the upcoming Christmas.
