Today announced the winners of the third edition of the only Italian award dedicated to the licensing industry.
On the eve of the 11th edition of the Bologna Licensing Trade Fair, the organizers announced the winners of the 2nd Bologna Licensing Award, the only Italian prize addressed to the licensing industry and to the best programme development and licensed projects done in Italy.
The prizes will be assigned on April 1 at a dedicated ceremony and before that there will be an aperitif with the winners at 1.00 pm at the Network Lounge (Hall 31).
To judge the submissions was an extraordinary jury composed of: Bettina Koeckler, CEO of The DealFactory; Luca Raffaelli, journalist, scriptwriter and expert in comics and animation; Daniela Fujani, co-founder of Tips Ricerche; Massimo Bruno, Director of Tv Channels – De Agostini Editore; Rebecca Ash, Editor of Total Licensing.
Below is the awaited list of winners:
CATEGORY PRESCHOOL
Brand LOL SURPRISE, represented by CPLG
MOTIVATION
For the development of a wide range of high-quality products with an excellent pre-school partner and for the in-store and showcase dressing
*****
CATEGORY KIDS – TARGET GIRLS
Brand BARBIE, represented by VICTORIA LICENSING AND MARKETING
Project BARBIE BY ORIGINAL MARINES
MOTIVATION
For the broad sweep of the project, the synergy achieved with the licensee partner, the communication programme, and the successful in-store initiatives that attracted many young fans of the brand.
*****
CATEGORY KIDS – TARGET BOYS
Brand Pokémon, by The Pokémon Company International
Project Pokémon by geox
MOTIVATION
For an innovative project and coordinated programme at points of sale that focused attention on both the product and the brand.
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CATEGORY TEENS
Brand MY LITTLE PONY, by HASBRO
Project MY LITTLE PONY BY TEZENIS
MOTIVATION
A new design proposal for a great classic, opening up to a new teen public. Skilfully developed, the new project was successfully rolled out at partner points of sale.
*****
CATEGORY ADULTS
Brand PANTONE, represented by STARBRIGHT LICENSING
Project PANTONE BY EGAN
MOTIVATION
An original idea masterfully delivered. This restrained product line fits perfectly with the brand identity.
*****
CATEGORY SPECIAL AWARD RETAIL
Brand PHOTO ARK, by NATIONAL GEOGRAPHIC
Project PHOTO ARK BY CITY LIFE
MOTIVATION
For involving partners up to project execution, transforming the campaign into an extraordinary installation that brilliantly captured the essence of the National Geographic brand and triggered exceptional public participation.
*****
CATEGORY SPECIAL AWARD FASHION KIDS
Brand MIRACULOUS, represented by PLANETA JUNIOR
Project MIRACULOUS by GUESS
MOTIVATION
For the ability to combine an entertainment property and appeal to kids without resorting to stereotypes but picking up on the target’s new requirements.
*****
CATEGORY SPECIAL AWARD FASHION ADULT
Brand RICK AND MORTY, by TURNER
Project RICK AND MORTY BY DIADORA
MOTIVATION
A top-quality product in tune with an entertainment-loving adult target that preserves the identities of both brands.
*****
CATEGORY SPECIAL AWARDS PROPERTY OF THE YEAR
Brand LOL SURPRISE, represented in 2018 by CPLG
MOTIVATION
Undeniably one of the most influential properties in Italy with a wide range of products thanks to the excellent work of the reference agency.
*****
CATEGORY BEST PROMOTION AND LOYALTY CAMPAIGN
Brand GERONIMO STILTON, by ATLANTYCA ENTERTAINMENT
Project GERONIMO STILTON by CONAD
MOTIVATION
For involving kids, tweens and schools in an awareness-raising campaign that will trigger other impactful projects.
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CATEGORY BEST LICENSED KIOSK PRODUCT
Brand HATCHIES, by PEA & PROMOPLAST
MOTIVATION
A carefully planned, refreshingly original collectable series. Neutral Gender suits all young consumer targets.
